FestivalsFrom loincloths to fertility rites and flaming torches, these festivals are enshrined in Japanese culture.

Heading for Japan? Don’t miss these festivals

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Japan’s Naked Man Festival is a Lunar New Year tradition in the city of Inazawa.
Japan’s Naked Man Festival is a Lunar New Year tradition in the city of Inazawa. Photo Credit: Adobe Stock/Provisualstock.com

Matsuri, Japanese festivals, are traditional festive occasions often celebrated with dance and music. Most festivals are held annually and celebrate the shrine's deity or a seasonal or historical event.

An important element of Japanese festivals are processions, in which the local shrine's kami (Shinto deity) is carried through the town in mikoshi (palanquins). It is the only time of the year when the kami leaves the shrine to be carried around town.

There are three of the most traditional festivals:

Konomiya Hadaka Matsuri, Inazawa 13th day of the Lunar calendar

The festival, also known as the Naked Man Festival, takes place annually on the 13th day of the lunar calendar when believers and thousands of men wearing loincloths gather at Owari Okunitama-jinja Shrine in the normally quiet Aichi city of Inazawa, to pray for good luck.

Teams from all over the city wear no more protection from the winter chill than a loincloth and a few swigs of fortifying sake as they parade through the town.

The parade passes along the passage to Konomiya-jinja Shrine where the local groups demonstrate their strength and dexterity carrying large bamboo poles, called "naoi-zasa, into the shrine.

Honen Matsuri, Aichi Prefecture

15 March 2024

Dating back 1,500 years, the Tagata Jinja Shrine in the Aichi prefecture is filled with man-made and naturally formed penis shaped items worshipped for fertility.

The shrine plays host to the annual fertility festival, the Honen Matsuri, in March but guests are welcome to visit year-round. During the festival, celebrants line up to rub the stones and statues, praying for a good harvest and fertility.

The highlight of the matsuri is a two-metre-long wooden penis sculpture that is carried through the crowd.

Nachi Ougi Matsuri, Wakayama

Every year on 14 July, a stone staircase to the Nachi Waterfall from the Kumano Nachi Taisha Grand Shrine stages the Nachi Ougi Matsuri.

Also known as the Nachi Fire Festival, it sees participants carrying the flaming torches amidst loud religious chanting and thick smoke.

The Nachi Ougi Matsuri is a Shinto ritual where 12 portable shrines which represent the 12 divine spirits of the waterfall are purified by fire.

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