In commemoration of the 25th Anniversary of Macao's Return to the
Motherland, the 2024 Macao International Parade promises a dazzling
display of cultural diversity and artistic expression on 24 March 2024.
The parade is jointly organised by the Cultural Affairs Bureau and
Macao’s six integrated resorts. Preliminary events, including a street
art carnival, will unfold from 17-23 March, enhancing community
engagement.
The parade, now in its 10th edition, embraces the theme of “Love,
Peace, and Cultural Integration”, showcasing over 80 local and
international performance groups, totalling around 1,800 artists.
Notable additions include groups from Portugal, Brazil, France,
Shenzhen, and Hong Kong. The parade encompasses various styles and
introduces new categories, such as the "Parade of Large-Scale Artistic
Installations" and the “Special Planning Parade”.
The parade route, starting from the Ruins of St. Paul's, weaves
through historic streets, engaging residents and tourists. The
festivities include the VIVA Carnival along Avenida Panorâmica do Lago
Nam Van, featuring games, workshops, and interactive booths. The closing
performance at Sai Van Lake Square integrates digital technology for a
unique and immersive experience.
To enhance global visibility, TDM - Teledifusão de Macau will
broadcast the entire event live, while outdoor screens in various
locations provide additional viewing options. As Macao marks its 25th
year back with China, the parade symbolises unity and cultural exchange,
reinforcing Macao's identity as a City of Performing Arts.
MGTO launches international roadshow with IPIM
Simultaneously, the Macao Government Tourism Office (MGTO) has
embarked on its inaugural mega roadshow of 2024 in Tokyo on 8 March.
The initiative is kickstarted alongside the “Macao Tourism + MICE
Product Updates Seminar & Travel Mart” held in Tokyo. This strategic
move, in collaboration with the Macao Trade and Investment Promotion
Institute (IPIM), involves presenting Macao’s attractions to Japanese
industry players.
MGTO is focused on spurring Macao’s recovery, spotlighting its first
roadshow since travel restrictions eased in 2023. The campaign, infused
with "tourism +" elements, aims to reinvigorate the Japanese market and
diversify international visitor markets through enticing offers.