Japan Airlines (JAL) has become the world's first airline group to join The Global Sustainable Tourism Council (GSTC) on 1 September 2023.
GSTC, an organisation that establishes and manages global standards for sustainable tourism, will provide JAL with access to specialised knowledge on Sustainable Development Goals (SDGs) quality in tourism and a vast global network.
Partnering with Sakura Quality Management Co., Ltd., the sole Japanese organisation recognised by GSTC for its unique evaluation standards, JAL aims to champion and expand sustainable tourism. The airline's commitment aligns with the government's 'The New Tourism Nation Promotion Basic Plan', positioning sustainable tourism as a key initiative in its inbound recovery strategy.
By offering tourists globally recognised sustainable tourism options, JAL and Sakura Company intend to address issues such as overtourism, environmental degradation, and the preservation of local culture and traditions.
JAL's future initiatives include fostering internal auditors for the promotion of certification for domestic accommodation facilities and organising educational seminars and consulting services to contribute to regional revitalisation.