Tourism Australia and Singapore Airlines (SIA) really mean business with a new three-year marketing partnership.
Under the MOU, the NTO and the airline will jointly deliver a range
of marketing and promotional trade activities within Asia and the UK to
promote Australia as the place to be for business events.
Tourism Australia's executive general manager of eastern markets and
aviation, Andrew Hogg said, “Business events are incredibly valuable to
Australia's visitor economy and strategic partnerships such as this help
to secure future business for Australia.”
Prior to the pandemic business events was a strong performing sector
for Australia with 1.04 million arrivals, spending A$4.5 billion (US$3.1
billion) for the year to 31 December 2019.
Singapore Airlines has 111 weekly services between Singapore and seven points in Australia.
The announcement complements recent Tourism Australia initiatives in
the business events sector, including the new business events brand
campaign, There's Nothing Like Australia for Business Events, which was
recently rolled out in Greater China.
Tourism
Australia is also ramping up its business events distribution activity,
providing qualified planners, agents and media with the opportunity to
experience Australia first-hand.
This includes the recently announced Business Events Australia Asia
Mega Famil Showcase, which will be held in April with host city partner
BESydney, and Tourism Australia's incentive showcase Dreamtime, which
will be held in November 2023 with host city partner Business Events
Adelaide.