Trafalgar has been taking a close look at where travellers from Singapore are likely to be heading in 2024 and why those destinations are so sought after.
Experiential tourism continues to grow, thanks to travellers’ increasing desire to connect with local cultures and communities which has helped to propel South America into the top five destinations being booked by Singapore travellers.
The 2024 Travel Trends report highlights the most popular tour destinations and outlines travel preferences for 2024 based on a sample of 1,000 travellers in Singapore who have booked trips with Trafalgar. Europe still dominates the list.
The top five destinations based on consumer bookings are Spain, Croatia, Norway, Switzerland and, for the first time, South America.
“As demand for experiential trips continue to increase, we see more and more travellers enquire and book our South America trips. Many are intrigued by its remote location, unique landscape, diverse culture,” said Nick Lim, CEO (Asia), The Travel Corporation.
Other trends noted by Trafalgar: More clients are opting to travel during shoulder season in March and April instead of the peak travel period from June to August, and there has been a 20% increase in travellers who are travelling with a tour group for the first time.
“Travelling with a tour group provides an extra layer of security as evident by the eight percent increase in solo female travellers,” Trafalgar noted.
There was also an increase of 10% in the number of families going on a group tour as compared to a year before.
This trend isn’t limited to the nuclear family – increasingly, the traditional family holiday is expanding to also include grandparents. Families are eager for shared experiences and create deeper intergenerational bonds, Trafalgar said.