In the dynamic landscape of social media, choosing the right platform is paramount for travel businesses to connect with their target audience effectively.
Ariel Koh, CEO of FFF Media Group, which specialises in helping small businesses tap into the Malaysian market through social media, provides valuable insights into selecting platforms that resonate with different segments of the tourist population as a speaker at the ASEAN Tourism Conference during ASEAN Tourism Forum 2024.
TikTok, a phenomenon among the younger generation, offers a vibrant space for travel stakeholders targeting Gen Zs. Engaging and humorous content on TikTok, with its short-form videos and energetic soundtracks, becomes a captivating way to showcase enticing travel destinations and activities.
Instagram, renowned for visually appealing content, continues to be a powerhouse for travel players. Ideal for Millennials and Gen Zs, who value high-quality visuals, Instagram provides a platform to showcase stunning destinations, share travel tips, and create visually enticing carousels that align with the values of the younger audience.
Facebook, despite evolving demographics, remains a versatile platform catering to a diverse age group. For travel companies targeting boomers, sharing value-driven content through compelling photos can effectively engage this audience. Crafting shorter, visually appealing posts tailored to the preferences of boomers ensures effective communication.
YouTube, known for longer and more in-depth content, serves as the go-to platform for detailed insights into travel destinations, itineraries, and experiences. Leveraging YouTube allows travel businesses to create value-driven videos, catering to the authenticity-seeking Gen Zs and Millennials who engage with comprehensive content on this platform.