Singapore-based Travel Trade Marketplace has launched Equator, a platform where travel businesses can buy and sell services.
Equator combines different business models to offer transparency and
control over prices. It starts by helping accommodation providers sell
rooms and food to specific customers. More features will be added in the
future.
In the past, selling online has become expensive and complicated for
hotels. Equator wants to simplify this by making prices clear and
offering control to sellers. It also helps businesses cooperate and
offer additional services easily. It's a cost-effective way to get more
customers and expand the travel industry.
Equator’s major shareholder, Anthony Chan, group MD of Chan Brothers
Travel called Equator a “revolutionary model”, as “it provides ready to
market products at unmarked B2B prices from operators.”
Founder & CEO Fred Seow highlighted: “We will also launch our
first industry wide initiative, Tourism ID staff programme. All
personnel in tourism, especially the many behind the scenes, can enjoy
industry rates for personal travel. At zero markup and zero commission,
deals that are direct from operators are genuine, alike an industry
privilege. As we usually travel off peak when less busy, it’s a win-win
for all parties.
From positive response, we will bring forward our co-marketing module
for hotels to achieve continuous engagement with customers. We believe
Equator is a sustainable alternative for travel operators to drive more
direct business, deliver stronger benefits to partners and offer
stronger values to travellers.”