Trip.com
chief executive Jane Sun has been talking up the prospects of
investment in China at the World Economic Forum (WEF) annual meeting in
Davos, Switzerland, this week.
Sun also expressed optimism about Asia’s continued growth at a panel discussion titled, “Asia – the world’s next growth anchor?”
Sun indicated that China offers more investment opportunities than what some may have perceived.
“Investors should not overlook the thriving travel, wellness or
entertainment sectors in China. With its vast size, diverse industries,
and varying levels of consumer buying power, the investment
opportunities are abundant,” she said.
“In particular, the travel sector presents numerous untapped growth
opportunities, such as the rapid increase in inbound and outbound
travel, as well as favourable policy developments.”
Sun highlighted recent positive developments, such as increased
flight capacities and expanded visa-free arrangements, that have
facilitated international travel to and from China.
These include the recent unilateral visa-free policies for several
countries, including France, Germany, Spain, Italy, and the Netherlands,
mutual visa-free agreements with Malaysia, and plans for similar
arrangements with Singapore and Thailand.
China also announced earlier in the week that it will unilaterally
grant visa-free entry to Swiss and Irish nationals. Since July 2023,
China has removed visa requirements for citizens of 11 nations.