Sri Lanka is confident the country is recovering strongly from last
year’s political and economic turmoil with more than 1.5 million
tourists expected by year end, up from 719,000 in 2022.
“We are a resilient destination; we’ve got ourselves out of it,” said
Harin Fernando, minister of tourism and lands, speaking at WTM London.
The minister revealed Sri Lanka is receiving interest from major
hotel groups and is in talks with Bollywood about filming locations.
The country also used WTM to highlight its new global marketing
campaign. Its tagline, You’ll Come Back for More, references the 33% of
travellers who are repeat visitors to the destination.
Fernando also revealed adventure tourism was going to be the ’next
big thing’ for Sri Lanka, with an influencer campaign already planned.