MAKING A DIFFERENCE

DestinationsWith over 1.8 million visitors in 2023, Maldives has hit its highest tourist arrivals in history.

Maldives breaks all-time tourism arrivals in 2023

By Travel Weekly Asia

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Dec 26, 2023

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The Maldives Marketing and Public Relations Corporation’s marketing efforts in 2023 reached over 6 billion people.

The Maldives Marketing and Public Relations Corporation’s marketing efforts in 2023 reached over 6 billion people. Photo Credit: Adobe Stock/Jag_cz

The Maldives marked a historic tourism milestone in 2023, greeting over 1.8 million visitors, setting an unprecedented record as the highest number of tourists welcomed in a single year in its entire tourism history.

A Dutch native arriving from Dubai, became the symbolic 1.8 millionth tourist, setting foot on Maldivian soil on 20 December 2023, initiating a celebratory event organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives).

CEO & managing director of MMPRC, Fathmath Thaufeeq, expressed immense pride in achieving this goal and emphasised the country's commitment to continuing its success in the tourism sector.

Throughout the year, MMPRC executed an extensive marketing campaign with 349 initiatives, reaching a staggering audience of over 6 billion globally.

Collaborations with renowned brands like Qatar Airways, along with the successful staging of the Visit Maldives Storytellers’ Conference 2023, significantly bolstered the Maldives' global visibility.

These strategic promotional activities, aimed at promoting sustainable tourism experiences, contributed to the Maldives surpassing 1 million visitors within seven months.

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