Dubai Mall is laying claim to the title of most visited place on earth with a record 105 million visitors in 2023.
And it seems there is no stopping those who love to shop until they
drop with another 20 million domestic and international visitors to the
mall in first two months of 2024, indicating that another record year is
on the way.
The mall's digital footprint also expanded significantly, with an Instagram following currently at 1.3 million.
“This wide range of nationalities not only underscored the mall's
worldwide charm but also reflected the cosmopolitan culture of Dubai
itself,” said Mohamed Alabbar, founder of Dubai Mall developers, Emaar.
The mall's events and promotions in 2023 and the beginning of 2024
were a key driver of foot traffic. Major events such as the Dubai
Shopping Festival, the Dubai Food Festival and the 3-Day Super Sale
further demonstrated the mall's ability to draw and engage massive
crowds.
In 2023, Dubai Mall’s "Retail Relation" programme partnered with
top-tier brands Cartier, Carolina Herrera, and Dior, while the Ramadan
installation featured exclusive collections from brands such as Fendi
and Chloe.
High-profile events, including the exclusive Watches and Wonders, and
the debut of Louis Vuitton's Pharrell Williams collection, further
cemented the mall's status as a luxury shopping haven.
For the record, Dubai Mall measures an impressive 1.2 million square
metres. It has more than 1,200 retail outlets, including two anchor
department stores, Galeries Lafayette and Bloomingdale's, along with
over 200 international dining experiences.
Entertainment and leisure attractions include the Dubai Aquarium and
Underwater Zoo, Reel Cinema’s 24-screen-cineplex, KidZania Dubai, Play
DXB, Dubai Ice Rink, Ekart and Zabeel Sports District.