MAKING A DIFFERENCE

DestinationsMore opportunities than ever for travellers to seek out Vietnam’s beaches, nature, culture and city breaks, says VNAT.

It’s time for visitors to Live Fully in Vietnam

By Vincent Vichit-Vadakan

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Feb 01, 2024

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Vietnam has unveiled a diverse array of products poised for spotlight during a media briefing at the recent ASEAN Tourism Forum 2024.

Vietnam has unveiled a diverse array of products poised for spotlight during a media briefing at the recent ASEAN Tourism Forum 2024. Photo Credit: Adobe Stock/munduuk

Vietnam has unveiled a diverse array of products poised for spotlight in the coming year. During a media briefing at the ASEAN Tourism Forum (ATF) 2024 in Vientiane, Nguyen Quy Phuong, director of the Tourism Marketing Division of Vietnam National Authority of Tourism (VNAT) highlighted culinary tourism as “a key new product”, from savouring local delicacies to the debut of the first Michelin guide in Vietnam.

Under the banners of ‘Vietnam Timeless Charm’ and ‘Live Fully in Vietnam’, VNAT outlined four key segments: beaches and islands; nature experiences amid the country’s mountains in the north, the forests around Da Lat, or the Mekong Delta; cultural immersion featuring heritage sites and museums, among others; and city breaks with a host of activities and accommodation in Ho Chi Minh City and Hanoi.

Vietnam National Authority of Tourism’s Nguyen Quy Phuong unveiled a diverse array of products poised for spotlight during a media briefing at the recent ASEAN Tourism Forum 2024.

Vietnam National Authority of Tourism’s Nguyen Quy Phuong unveiled a diverse array of products poised for spotlight during a media briefing at the recent ASEAN Tourism Forum 2024.

Beyond this, adventure tourism – from scuba diving to spelunking – and a greater focus on health and wellness introduce a multitude of new products in those fields. Vietnam’s rich golfing offerings, marked by PGA- recognised courses designed by champions like Nick Faldo, adds to the country’s allure.

VNAT underlined Vietnam’s improved infrastructure with over 600 4- and 5-star hotels, including international brands like Melia and Marriott, accounting for over 113,000 keys.

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