Luxury travel retailer DFS Group has introduced its latest global
loyalty programme, DFS CIRCLE, as a replacement for its previous
programme, LOYAL T by DFS.
With a strong emphasis on customer-centric advancements, DFS CIRCLE
aims to redefine luxury retail experiences by providing an extensive
range of rewards, seamless access to a thriving community, and
effortless engagement through its digital platforms.
By utilising the DFS CIRCLE mobile app or WeChat Mini Program,
customers can conveniently explore curated experiences, access a wide
array of rewards, and stay connected throughout their journey. The
programme's global presence covers over 20 destinations worldwide,
ensuring that customers can enjoy its benefits regardless of their
location.
One of the key features of DFS CIRCLE is the introduction of
membership tiers. Silver, Gold, Platinum, and Diamond tiers enable
members to earn rewards at an accelerated rate and provide various
privileges based on their status. Additionally, an exclusive Ambassador
tier is available by invitation only, offering enhanced benefits and
exclusive experiences.
To enhance customer interaction, DFS has developed the DFS CIRCLE
app. This application allows for targeted offers and personalised
rewards based on individual preferences. Through the app, customers can
discover exclusive member offers, privileges, and seek inspiration
within the world of luxury.
Existing members of its previous loyalty programme will be
automatically enrolled in DFS CIRCLE, while new members will receive a
complimentary DFS CIRCLE reusable screen wipe upon signing up.
As part of the launch celebration, DFS offers special incentives to
its members. In Macau, customers can receive a crossbody phone strap
upon spending MOP$2,000 (US$248), while new members in Hong Kong can
redeem a HK$150 (US$19) beauty coupon upon spending HK$5,000 on fashion,
watches, and jewellery items.