Amid global economic uncertainty and a depreciating ringgit, Malaysians are displaying a cautious approach to overseas travel. However, despite these headwinds, cruising remains a thriving segment for travel agencies in the country.
Dato Sri Koh Yock Heng, co-founder & group managing director, Apple Vacations, noted the rising popularity of regional cruises among Malaysian families. “In Malaysia, regional cruises have been popular since last year. Economic considerations are driving this shift, with more families opting for cruises as a means to maximise their vacation dollars,” he said.
With an affordable price range of 6,000 to 8,000 ringgit (US$1,250 to US$1,670) for the whole family, regional cruises on Resorts World Cruises and Royal Caribbean International offer a cost-effective and family-friendly vacation option, observed Koh. Additionally, there is a growing interest in fly-cruise packages in Malaysia.
In Malaysia, regional cruises have been popular since last year. Economic considerations are driving this shift, with more families opting for cruises as a means to maximise their vacation dollars.– Dato Sri Koh Yock Heng, co-founder & group managing director, Apple Vacations
Moreover, Apple Vacations is one of four agencies to have secured the Peace Boat's PSA in Malaysia, according to Koh. With three departure dates – April, August, and September – and around 3,200 passengers per sailing, the 100-day world sailings attract Malaysian travellers seeking community-oriented, activity-filled vacations.
While not considered a luxury cruise, the Peace Boat’s range of activities, 3.5 to 4-star level dining options, and variety of performances and entertainment, including karaoke and singing competitions, especially appeal to Malaysian retirees and semi-retirees in their 50s and 60s “ At a price of 100,000 ringgit, it’s considered a good buy,” added Koh.
Despite the economic uncertainties, Koh has observed that Malaysians still place a priority on travel, especially in the wake of the pandemic. “There’s more of a YOLO mentality among travellers, they have a desire to treasure moments. For those who can afford, they’re willing to spend on service too.”
For the mid and upper segments, Alaska and Europe/Mediterranean cruises as well as river cruises remain popular, he said.
Besides cruising, Koh also anticipates the delayed “rush to China” to unfold in full force for the Malaysian outbound market this year as both countries implement visa-free travel. “Despite China reopening in March 2023, it was only in Q4 last year that we saw a surge in travel to the country, in part due to the limited availability of seats and visa complexities.”
China’s northern parts like Xinjiang, Beijiang, Tibet, and Harbin are expected to attract Malaysian travellers in 2024, especially during the winter season, while destinations like Zhangjiajie, Kunming, and Guilin remain as perennial favourites due to their year-round appeal.