Accor has shed its vacation ownership business with the completion of a sale to Travel + Leisure Co.
The deal means the Accor Vacation Club, based in Australia, New
Zealand and Indonesia, will now be integrated into the Travel + Leisure
Co. business structure.
The US company will develop and market Accor Vacation Club, along
with the servicing of nearly 30,000 club members and management of 24
club resorts.
The acquisition increases the international portfolio of Travel +
Leisure Co. outside North America to more than 100,000 members and its
club resort count to 77.
As part of the agreement, Travel + Leisure Co. can develop new
vacation ownership clubs and products utilising the Accor Vacation Club
brand across a region including Asia Pacific, Middle East, Africa and
Turkiye.
“These markets are all large consumer markets with incredible growth
potential and Accor's portfolio of hotel and resort brands are already
well-known and highly regarded by travellers in these regions, making
them logical places for the future expansion of the Accor Vacation Club
business,” said Barry Robinson, president and managing director of
international operations for Travel + Leisure Co.
“Our intention is to grow the brand in the various markets where we
are licensed and expand in the markets Accor Vacation Club is already
operating in.”
Travel + Leisure Co. oversees the development of Club Wyndham South
Pacific and Club Wyndham Asia from its Asia Pacific headquarters in
Singapore.