Singapore’s reputation as a foodie’s paradise is being given another boost – with a dollop of technology.
Accor’s lifestyle loyalty programme, ALL Accor Live Limitless, has
teamed with the Singapore Tourism Board to launch 100 Bites of
Singapore, featuring four restaurants handpicked from Accor's diverse
portfolio.
Each of these establishments will offer a cultural immersion
experience inspired by multicultural hawker and local culinary
traditions.
The initiative – crafted as part of the Singapore Tourism Board's
SingaporeReimagine Marketing Programme (SMP), which supports innovative
destination marketing plans to inspire travel to Singapore – will run
until 30 December.
As they journey through Singapore's past, diners will be accompanied
by a holographic virtual host, Allie, who will share the cultural
significance and sustainable origins of each bite they are about to
take.
Using generative art and powered by live mocap technology, Allie will
be reachable via a QR code, which will direct diners to a web-based AR
platform. A companion video then takes diners on a visual tour of each
restaurant's neighbourhood to learn more about the colourful culinary
culture that inspired each menu.
The four restaurants in the programme are: Winestone, Mercure
Singapore on Stevens; Racines, Sofitel Singapore City Centre; Asian
Market Café, Fairmont Singapore; and TASTE, ibis Singapore on Bencoolen,
where Allie will host a live stream on social media to give tourists a
preview of the experience, whilst an AR experience will enable foodies
to take a virtual bite and see animated cultural motifs come to life.