Experience Abu Dhabi, the destination brand of the Department of
Culture and Tourism – Abu Dhabi, has introduced its latest global
campaign, "Find Your Pace". This immersive initiative aims to entice
travellers of all types to discover Abu Dhabi, showcasing its hidden
gems and renowned attractions in a fresh light.
"Find Your Pace" encourages visitors to chart their own distinctive
journey across Abu Dhabi, ranging from traditional heritage sites to
modern landmarks. It highlights diverse experiences for travellers
seeking adventure, cultural immersion, or serene respites amidst natural
landscapes.
The campaign's narrative follows four characters exploring Abu Dhabi
for the first time, embarking on journeys that inspire, invigorate, and
relax. Key highlights include the serene Al Ain Oasis, the majestic
Sheikh Zayed Grand Mosque, the culturally rich Qasr Al Watan, the iconic
Louvre Abu Dhabi, expansive Green Mubazzarah, and the ancient Al Wathba
Fossil Dunes, dating back over four million years.
"Find Your Pace" aims to showcase Abu Dhabi's three pillars of
experiences: inspiring, restoring, and exciting, ensuring a diverse
range of activities and attractions for all travellers.
The campaign video, available on various social media platforms, aims
to show how Abu Dhabi's diverse offerings can enrich visitors' lives
through creative narratives and offer endless opportunities for
discovery.